What is digital marketing, and how can it benefit my small business?

Digital marketing is a way to promote your products or services using digital channels like social media, search engines, email, and websites. It helps you reach potential customers where they spend time online, boost brand visibility, and drive sales without the overhead costs of traditional advertising (think big billboards and TV advertising).

I don’t have a big budget. Can I still succeed with online marketing?

Absolutely! Small budgets can go a long way with the right strategy. Platforms like Facebook and Google allow you to set daily spend limits, target specific audiences, and measure results in great detail, ensuring you get the most value for your money.

How long does it take to see results from online marketing?

It depends on the type of marketing. Paid campaigns like Facebook and Google Ads can generate results quickly, while strategies like SEO (Search Engine Optimisation) or organic social media growth may take a few months to show significant returns. Expect to see an uplift in business performance in 2-3 months.

Do I need to advertise on every social media platform?

Not necessarily. The key is to focus on the platforms your target audience uses most. For instance, if you're targeting younger users, Instagram and TikTok might be ideal. For professional audiences, LinkedIn works best.

How much should I spend on social media advertising?

This depends on your goals. If you're just starting, you might allocate $500–$1,000 per month as a test. We can help you develop a budget and strategy tailored to your business.

What is PPC, and how does it work?

Pay-per-click (PPC) is a type of online advertising where you pay only when someone clicks on your ad. It’s commonly used on platforms like Google Ads to help your business appear at the top of search engine results.

Is Google Ads (PPC) worth it for a small business?

Yes! PPC allows small businesses to compete with larger brands by targeting specific keywords, audiences, and locations. It’s a cost-effective way to attract customers who are already searching for your products or services.

How do I know which keywords to target?

JT Digital uses industry tools to conduct keyword research, identifying terms your audience is searching for, and that match your business goals. We’ll work with you to identify and optimise the best keywords to deliver what your business needs.

How much involvement is required from me?

As much or as little as you’d like! JT Digital can handle everything, from strategy to execution, or collaborate with you if you prefer a more hands-on approach.

Do you work with businesses outside of Illawarra or Wollongong?

Yes! JT Digital serves clients across Australia and can work remotely to meet your needs.